You could say Todd Achterberg learned about the boat lift and pier business from the other side of the pier. Growing up in southern Wisconsin he spent time in the Northwoods around Eagle River and Minocqua mainly playing. Yes, he enjoyed the area of Eagle River, Minocqua, and the northern lakes snowmobiling and boating. He often dreamed of moving north later did so. In the early years of moving north he worked for the Eagle River Derby Track and later purchased the ISR. He spends his time boating and enjoying the outdoors in northern Wisconsin where he calls it home.